Updated: May 7, 2020
The rise of the internet and technology has changed consumer behavior considerably in time. Nowadays, according to the statistics, 81% of consumers conduct online research before buying from any specific store. These stats show you the importance of also having an e-commerce store and the significant opportunity it will provide for you to increase sales and profits.
The key to every successful business is to follow consumer behavior and needs. And today, more than ever, it is crucial to meet the consumer's needs online, as well. It's the easiest way of shopping and people love it.
You certainly have heard of prosperous online businesses like Amazon, Ebay, and so on. They have great success because they respond to their customer's demands, being present for them where it matters: online. But let's find out more about the benefits an online store can provide for your business.
Also, we will discuss further the general resources you need to open an online store. You will be amazed by how easy and profitable it is to create one.
The main benefits of opening an online store are, as follows:
A big mass of customers is already present online, searching for your products. And you have to be there for them. It's simple, imagine you're at the supermarket and you want to buy something... If it's not there, I can garantee you won't be buying it, and that's what your customers we'll see online if you only have a physical store, an empty shelf.
It's the easiest way they cand find you and buy from you, without having to bother to finding your physical store, look for a parking spot and be there on your working hours. An online store is open 24/7, it's easy to access. And time is precious for your customers, so they will appreciate significantly if the buying process is simple.
The costs of maintaining an online shop are much lower. Sure, you will need specific resources, such as web hosting, domain fees, graphic design services, maybe product photographers. Still, they are all cheaper than the costs associated with a physical store. And those costs, compared to the results, provide the best Return on Investment possible for you. But more on that later.
You will be able to change prices and control stock availability much more easily. You just have to go to the admin and change the price/stock availability in the designed field. Also, if you want to promote all year long products for different seasons, you will not have the constraints of space you will experience in a physical store. You can display as many products as you want, making them available for your customers at all times.
Online stores provide you with an excellent opportunity to target your audience better and obtain the best results possible. You will be able to track results faster and easier and make better marketing decisions based on those results.
As you can see, the benefits of having an online store are important and this decision can take your business to the next level. It may appear difficult at the beginning to start an online store, but we guarantee you that the results are worth the trouble. Adapt to the current needs of your clients and you will enjoy the long-term benefits this solution provides for your company.
Check out some of our other posts that will help you launch an online business/website.
If you're already convinced you want to create a virtual store, check out Wix. They provide most of the tools needed for you to get started.
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