Updated: May 7
According to a recent study, between 70% and 80% of shoppers will first look up businesses online before purchasing at a store. Another study found that 84% of people trust online reviews as much as they do personal recommendations. These statistics reveal that your customers may need your products and services but they will also need to be convinced through a website as well. If you do not have a website, just imagine how many potential customers you're losing to your competitors that do.
What can you do about it?
Most people understand the need to have a website now more than ever, but often they do not have the technical skills to create one. If you happen to be one of these people, then there is a simple solution just for you to create an online store - website builders.
One of such programs is Wix (which we use by the way).
Instead of writing lines of code, something you might have no clue on what to do, website builders provide you with templates (groups of previously designed sets of options) on which you place your content and the website is ready to go. Think of it as your social media page - you only need to upload content and your followers/friends can visit your page. However, unlike a social media page, now you have complete control over how everything looks like.
How does it work?
Website building services make it possible for anyone, including you, to create your website even without any web design skills. The obvious advantage to this is that you avoid using a professional developer and save the money you would have had to pay them. What you save can then be reinvested into the business to allow more profit.
Besides, creating a website through a website builder is as fast as it is easy. You will be shown a variety of templates to choose from, all of which have different designs suitable for different purposes. They can work for blogs, online shops, photo sharing, and whatever other intent you have.
Once you choose a general category, you can sometimes have dozens of design options, followed by hundreds of small customizable point to make your website unique and perfectly fit for your brand.
These templates will also have the critical features for eCommerce, such as apps that connect to payment providers so you can start selling immediately. On the template, you will be able to upload images, videos and text for your business. It's usually a surprise when someone goes past this stage and can't believe it's already done within a few hours. All templates are tested for errors so that they are ready to go online, which is better than using a web developer who may overlook some things.
Is that all I need?
Once you have a working website, it needs a host to go live. A web host offers the space for your website files on a server that your visitors can access. Every website in the world is located on a server somewhere, you will only need to identify the right web host for your online store website. Check some of our other posts for tips!
Interested in getting started? Check out Wix, in our opinion one of the greatest website builders in the market right now.
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